About Us

Teddy’s Inc. was launched by Author and Speaker Deborah McPhilemy who has been a Family Counsellor / Therapist / Coach since 1998 and a Personal Development Trainer since 2003 specialising in Emotional Intelligence.

Teddy’s Inc is committed to supporting parents, educators and childcare workers in developing their children’s emotional intelligence. We create programmes and resources that edutain, that are fun as well as engaging and can be used at home or in the classroom.

We believe that prevention is always better than cure. Just as you would use nutritional supplements and vitamins to strengthen a child’s immune system, so too can you strengthen their minds and help them to master their emotions. By empowering your children with knowledge, tools and coping mechanisms, you give them the ability to eliminate and minimise emotional trauma.

What is Emotional Intelligence?

Emotional intelligence (EQ) and literacy is essential for every child to gain confidence, learn social skills and master emotional resilience to set them up for later life. It goes hand in hand with being mindful, helping them live in the moment and gives them the skills to deal with whatever may come their way. Its value cannot be emphasised enough.

With issues such as bullying, anxiety and obesity on the rise even in young children, EQ / EI also acts in a preventative context. It equips young people with defence mechanisms and teaches them how to protect themselves against social challenges and adversity.

There is a common misconception that only children who come from disadvantaged backgrounds or have special needs should be versed in emotional intelligence. This couldn’t be further from the truth. As children start school at a very young age, they are consistently under pressure to hit goals and targets and excel in all that they do. There is not much time left for play. Socialising and interaction take a back seat in place of school work and hiding behind the screen – iPad, TV or phone.

These are some of the reasons why the children of today are struggling with basic social skills and cannot understand how to live in the here and now. If we are not careful, our children will enter adulthood without any emotional defences and lacking basic emotional development.

The benefits of children being emotional intelligent:

  • Teaches children to be more independent and self-reliant
  • Encourages a positive mindset and healthy emotional development
  • Creates emotional resilience and defence mechanisms
  • Gives children the skills, tools and knowledge for strength in mind, body and spirit
  • Acts in a preventative context (for example, to combat bullying, obesity and anxiety)
  • Teaches self-awareness and encourages children to live in the moment
  • Improves and builds stronger relationships with friends and family
  • Stand up to peer pressure
  • Ability to concentrate more
  • Increased academic achievement
  • Ability to self-motivate
  • Make healthier choices
  • Improves social skills – make friends easier
  • Improves ability to problem solve
  • Reduces violence and conflict
  • Better impulse control
  • Reduces stress and improves health
  • Builds resilience and the ability to bounce back
  • Builds self-confidence and healthy self esteem
  • Improves general sense of well-being
  • Increases overall happiness

Deborah’s Story

As the founder of Teddy’s Inc. I am passionate about what I do because I have experienced life on both sides of the emotional intelligence coin. When I was a young child, I was bullied and sexually molested. This led to me becoming an extremely anxious child who never felt safe. I experienced terrible depression as a teenager and found life to be very hard. I did not have the emotional literacy nor the skills to recover and neither did my parents.

These feelings carried over into my adult life. I believe – and research shows – that my inability to heal as a child led to my being abused all over again as an adult. It was only once I received therapy and was able to change how I felt about myself, that I was able to recover fully and break the cycle of attracting and engaging in abusive relationships.

My life is so very different today because of the power of developing my own Emotional Intelligence. Being able to help and empower children with these life changing skills means so much to me as I know that it will make their childhood that much more enjoyable and will give them these skills for life.

The resources and training provided through Teddy’s Inc. draws on my own expertise and training in human psychology and behaviour combined with the expertise of other educators and teachers.

You can find more information on me, along with my full Bio on my website: www.deborahmcphilemy.com